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OUR COMPANY

FEATHERS ON HOOKS was founded early this century by the visionary Jerry Nichols. While traveling along I-70 he observed a steady buildup of XXX and LIVE GIRLS LIVE establishments. At the same time he observed that Mr. Tyson’s Company was building chicken processing plants at every turn. Making a connection that no others had seen, he gathered the feathers to produce feathered boas for the LIVE GIRLS LIVE to use on stage and designed a logo with a boa on a coat hanger. Hence, the name: Feathers on Hooks. Unfortunately Jerry had not been to such a show since the 50’s and was not aware that feather boas were no longer in vogue. Too late he noticed the “totally nude” ads (and still hasn’t figured out the “discount with CDL” signs).

Our hero was not a quitter though. Stuck with a strange name for a business, he took up fly fishing, changed his product line, redrew the logo, and opened the current, highly successful purveyor of flies: FEATHERS ON HOOKS.

OUR PEOPLE

JERRY has held very high positions in both government and industry. He has been described as: the “driving force” behind Feathers on Hooks, “a paragon of business virtue”, “a conservator of trout habitat”, and “a friend to women, children, and dumb animals” (thanks Mom). He has experienced days of not catching many trout in nearly every trout populated state in the union (including Hawaii). When you contact Feathers on Hooks he’ll be the voice you hear on the voice recorder. He works in marketing, sales, order fulfillment and complaints. He also does some field testing.

CHARLIE has already completed a lucrative career in consumer consultation. He has spent a good portion of his long life with a fly rod in his hands. Always willing to share his expertise with anyone, he has been know to grab passing fishermen by the shirttail to pass on a personal anecdote or share observations about the weather, fishing, or anything else which comes to mind. He is the current Director of the Missouri Department of Conversation.  In his later years he has turned to fishing Egg Patterns almost exclusively. He is our most ovoid fisherman. Primarily a field tester.

JONAH still spends most of his time dealing with public safety issues. He brings expertise in evaluating the hottest new products. He searches all trout industry magazines to buy samples of new products described in the current issue. The rest of us learn by watching what he actually uses. A powerful caster, he could doublehaul a fire hose. Primarily a field tester.

WAYNE is our liaison to the chemical industry. He joins the field testing units occasionally to point out absurdities in our equipment and technique. Not an avid fisherman, he can be counted on to let us know when it’s too hot, too cold, or too wet to fish. We usually ignore his advice except as regards to which patches of foam should not be allowed to touch bare skin.

WILKIE is a genuine, certified, retired guide. Years of holding Mac boats steady in the current have left him with arms the size of legs and legs the size of toes. Many of our exclusive patterns have been ripped off from his creations. “Wilkie’s Weenie”, a worm segment tied on a size 20 hook, was named in his honor. He can cast further with a CB antenna than most of us can cast with a Sage. Primarily a field tester.

BRUCE is the best dressed of our cadre. A retired hairdresser, he can discern and identify more than 5000 colors. “Pallid Puce” is one of his most remarkable discoveries and will soon be offered in many of our patterns.

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Contact us by:
Email: jerry@feathersonhooks.com
US Mail:  723 E Morgan, Boonville, MO 65233